Sports Media Digest- May 7, 2013

Underwood Replaces Hill in Performing SNF Theme-  NBC Sports announced today that Carrie Underwood has been selected to record the opening theme to the Sunday Night Football (SNF) package this season.  Underwood, who replaces Faith Hill, makes her Sunday Night Football debut on Sunday, September 8th when Dallas Cowboys host the New York Giants.

NBC Sports Reports Kentucky Derby Second Most-Watched Since 1989-  NBC Sports announced today that the final viewership numbers of Saturday’s Kentucky Derby resulted in an audience of 16.2 million viewers, up 11% over 2012 and the second most-watched Derby since 1989.  The 9.7/21 rating is up eight percent from last year’s race (9.0/20).

SiriusXM Radio Launches Lacrosse Show Ahead of NCAA Tourney-  SiriusXM Radio has announced the creation of Inside College Lacrosse, a program which will preview the 2013 NCAA Lacrosse Championships.  The show, hosted by Paul Mittermeier will debut tonight, May 7, and air Tuesdays at 8:00 pm ET on SiriusXM College Sports Nation (channel 91 on satellite radios, on the SiriusXM Internet Radio App and online at SiriusXM.com).

Curry, Crosby on Cover of SI-  With the NHL and NBA Playoffs well underway, Sports Illustrated decided to feature Penguins star Sydney Crosby and Warriors Guard Stephen Curry on this week’s cover:
SI 5-13-13a Si 5-13-13b

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