Emotional Bruins Return Receives Strong Numbers for NBCSN

NBC Sports reports today that last night’s NHL game on the NBC Sports Network between the Buffalo Sabres and Boston Bruins, the first home game for a Boston-based team following Monday’s bombing at the Boston Marathon, received strong viewership numbers.

From NBC PR:

 NBC Sports Network’s Wednesday Night Rivalry telecast featuring the Buffalo Sabres against the Boston Bruins resulted in record-setting regular-season viewership.

NBC Sports Network’s coverage of the Sabres dramatic 3-2 shootout victory against the Bruins on Wednesday night, drew 847,000 viewers and peaked at more than 1.1 million viewers.

• The telecast was the fourth most watched single regular-season game in NBC Sports Network history and was up 84% vs. NBC Sports Network’s 2011-12 exclusive time period average.

• NBC Sports Network was a top 10 cable network for the 7:30-10:15 p.m. ET time period among M18-49 (No. 7) and M25-54 (No. 8).

NBC Sports Network’s 13 Wednesday Night Rivalry NHL games have averaged 662,000 average viewers up 49% above NBC Sports Network’s 2011-12 Wednesday night exclusive game average.

• Through 49 games, the NHL on NBC Sports Network has drawn 415,000 average viewers, up 25% from last year’s full regular season average (332,000).

IN BOSTON

In Boston, Sabres-Bruins on NBC Sports Network received a 7.9 HH rating, which was the third highest-rated regular-season Bruins game ever on NBC Sports Network (behind Boston’s two games vs. Montreal this season 9.26 on 3/3/13 and 8.51 on 3/27/13).

• The game was up 77% from the Bruins’ 2011-12 regular season average on NBCSN in the market.

• NBC Sports Network was the No. 1 rated network overall in Boston during the 7:30-10:15 time period.

IN BUFFALO

In Buffalo, Sabres-Bruins on NBC Sports Network received a 9.0 HH rating and was the No. 1 rated network overall during the 7:30-10:15 time period.

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