Turner Sports is reporting record number of video streams and engagement time by viewers watching the NCAA Men’s Basketball Tournament via the NCAA March Madness Live platforms.
Online and and via mobile (tablets and smartphones) platforms, NCAA March Madness Live has set new all-time marks by garnering 36.6 million live video streams and more than 10 million hours of live video consumed across digital properties during the opening week of the NCAA Tournament. That number is double the streams viewed during the entire 2012 tournament.
Here is a broader breakdown of the online numbers from Turner Sports PR:
Live Video Streams
· Across all digital platforms, NCAA March Madness Live has generated a record-setting 36.6 million live video streams over the first week of the NCAA Division I Men’s Basketball Championship, double the 18.3 million live video streams for the entire tournament in 2012.
· The 2013 NCAA Tournament has recorded 10 million hours of live video streaming, which represents a 198% increase from 2012.
· Across broadband, 4.2 million unique visitors watched live video, an increase of 161% versus 2012 (1.6 million). The mobile app had 2.6 million unique visitors watch live video, up 121% over 2012 (1.2 million).
· Over the opening week of the tournament, 105 minutes of live video was consumed per user on broadband and 61 minutes of video was viewed per user on mobile (tablets and smartphones), increases of 12% and 42% vs. 2012.
Mobile Usage Growth
Mobile usage and time spent viewing have increased during the weekend.
· As fans became more portable, mobile live video consumption also increased across the platform, accounting for 43% of live video streams on Thursday, 48% on Friday, 59% on Saturday and 60% on Sunday.
· Additionally, live viewing minutes grew as the week progressed with mobile accounting for 23% of live viewing minutes on Thursday; 25% on Friday; 30% on Saturday and 32% on Sunday.
Most Popular Games to Date
The most popular games across platforms to date, based on live video streams:
· Valparaiso vs. Michigan State – 1,844,000
· Bucknell vs. Butler – 1,784,000
· Mississippi vs. Wisconsin – 1,778,000
· Albany vs. Duke – 1,488,000
· Davidson vs. Marquette – 1,487,000
Source: Adobe Site Catalyst (Broadband), Conviva (Mobile), TTD-3/19-3/24