Sports Media Digest- February 21, 2013

Flyers/Penguins Highest Rated Regular Season Game on NBC Sports Network-  Last night’s Wednesday Night Rivalry game of the Philadelphia Flyers at Pittsburgh Penguins on the NBC Sports Network scored a 0.55 household rating with 901,000 viewers, making it the highest-rated NHL regular-season game in the history of NBC Sports Network.  Overall, Wednesday Night Rivalry games are averaging 783,000 viewers, up 83% vs. Wednesday night exclusive games last year (427,000).

NBA Action Sunday on ABC/ESPN-  ABC and ESPN will feature three NBA games this Sunday. At 1:00p.m. ET the Lakers take on the Mavericks on ABC with Mike Breen, Jeff Van Gundy, and Lisa Salters on the call.  At 7:00p.m. ET ESPN has the Grizzlies at Nets with Mike Tirico, Hubie Brown and Chris Broussard at the mic.  At 9:30p.m. on ESPN Dave Pasch, Jon Barry, and Heather Cox will call the Bulls at Thunder.

Next SEC Storied Documentary Looks at Tornado During 2008 SEC Championship- The next installment in ESPN’s SEC Storied documentary series will look back at the tornado which struck Atlanta during the 2008 SEC Basketball Tournament.  Miracle 3, will premiere on Sunday, March 3, at 8 p.m. ET on ESPNU.

Cumulus Radio Reaches Deal to Distribute College Football-  The Cumulus Radio Network has reached a deal to partner with Touchdown Radio Productions to distribute its weekly NCAA college football games to stations across the country.  Touchdown Radio is founded by former University of Miami and Heisman Trophy winning quarterback Gino Torretta.

PBA Tour’s Second Major This Weekend on ESPN-  ESPN will provide live coverage of the second major of the Pro Bowlers Association Tour with coverage of the USBC Masters Championship from New Brunswick, NJ.  Lon McEachern and Randy Pedersen have the call Sunday at 3:00p.m. ET.

Fight Night on NBC Sports Network-  The NBC Sports Network will televise its next Fight Night this Saturday.  The 10-round main event will featture undefeated heavyweights Vyacheslav “Czar” Glazkov (14-0-0, 10 KO’s) vs. Malik Scott (35-0-0, 12 KO’s).  Kenny Rice, B.J. Flores and Chris Mannix have the call beginning at 10:30p.m. ET.

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