March Madenss Live Feature

Little Changes for Fans to Watch NCAA Tourney Online

CBS and Turner Sports have unveiled its plans for its March Madness Live platform for viewers to catch this year’s tournament online.

Like last year, viewers will have to authenticate that they are subscribers to the Turner Sports channels to watch those games online. All games on CBS will be streamed to all viewers online without authentication.  Unlike last year when viewers could pay $3.99 to watch the games online who could not authenticate, there is no fee this year.  Instead fans who do not authenticate will be able to preview games for a four hour period.

Apps for Android and IOS devices will be made available in early March

From CBS and Turner PR, here are some of the improvements to this year’s product:

  • Redesigned for optimization across platforms – With improved navigation, NCAA March Madness Live® will have a completely new look and feel while also providing users with the same levels of access and a consistent user experience across all devices
  • Available on new devices – NCAA March Madness Live® will be available on more devices than ever before including smart phones and tablets with the Android 4.0+ operating system, the iPhone 5 and iPad mini
  • Capital One NCAA March Madness Bracket Challenge – The official bracket game of March Madness includes new designs and feature enhancements on smart phones and tablets, along with expanded social functionality across all devices allowing fans to join groups, share brackets and chat with friends and other passionate fans via Facebook
  • Coke Zero NCAA March Madness Social Arena – A forum to extend the conversation surrounding all of the games within NCAA March Madness Live® products, fans can follow game and tournament tweets, participate in fan chats, watch the games and keep a pulse on all the key moments of every game via the Coke Zero NCAA March Madness Social Arena.  Fans can participate in the social commentary by using the hashtag #marchmadness
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