The ESPN Widget

While checking up on the news of the day at ESPN.com I noticed that the Worldwide Leader has added a new, subtle wrinkle to the way they disseminate information.

It’s called the ESPN Widget. It’s a piece of code that can be added to blogs and websites that will display information of particular interest courtesy of our friends in Bristol. Here is how the “Top Story Widget” looks here

I like the look and the concept. They offer additional widgets promoting team and league news and scores. It’s another stealth marketing move by ESPN to expand their brand further. I give them credit…they appear to be ahead of the curve. Let’s see if it pays dividends.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s